MTL FIT

Personalised fitness goals, health score and competitions to kickstart your fitness journey.

︎ Google Play︎︎︎
︎ App Store︎︎︎

Apr-Sep 2020
UX/UI Design | UX Research | Graphics Design | Animation

︎ MY ROLE

Brainstorm and iterate designs
Identified system logic and flow of features
Assisted usability testing and analysed results. Obtained insights into different identified customer groups and what their specific needs were from the application

Actively participate in creative brainstorming sessions with the marketing team and potential customers
Prepared material for, and presented for the working team, supporting teams and company executives

︎ MUANG THAI LIFE (MTL)

One of Muang Thai Life’s core values is to put the customer at the centre of their decisions and to help them lead happy and fulfilling lives. A new holistic health tracking app was created to incorporate digital services which aligns with its value and business strategy.

︎ TARGET GROUPS : KEY BEHAVIOURS

Back and Forth

Inconsistent motivation and commitment to exercise
Lacks knowledge and confidence to exercise regularly
Driven by extrinsic motivation

Extreme

Intrinsically motivated
Committed to a regular exercise routine
Wants insights as a result of their performance

︎ PAIN POINTS

How do you know the optimum level of exercise for you?

Inconsistent motivation

Lack of affordable personalised advice

How do you determine your overall
‘health’?

︎ DESIGN PROCESS

LOW FIDELITY : WEEKLY GOAL FEATURE

How might we motivate users to become more active in a personalised way?

Preliminary wireframes and user journeys were discussed with our project manager as a basis to develop the interface and flows.

LOW FIDELITY : USER FLOW

Credit: Robin Emond

HIGH FIDELITY : WEEKLY GOAL FEATURE

High fidelity designs and prototypes were created to establish a realistic experience for user feedback.

︎ USABILITY TESTING

Usability tests were carried out with 15 participants to meet with target users and receive feedback on the prototype.

I conducted a thorough analysis of user behaviours and interactions with the prototype which provides key insights for further development.

︎ INSIGHTS AND LEARNINGS

Extreme users expect more information on each exercise session
Current offering of exercises are too limited, user wants to see more specific activities such as boxing, weightlifting etc.
Users want more flexibility and autonomy over their weekly goal
UI design matches preference of Thai people
Seen as a complementary application to user’s primary fitness app

I also attended creative workshops which utilised different ideation methods such as

word association
card sorting
storyboarding
empathy maps

to explore many creative directions, creating the basis for future features and the marketing direction for the November 2020 launch.

︎ ILLUSTRATIONS AND ANIMATIONS

I did illustrations and animations for the app on Adobe Illustrator and After Effects

︎ OVERALL BENEFITS

User

Fitness ‘assistant’, helps maintain motivation
Personalised experience and tracking of user’s holistic health
Rewards and prizes through engagement

Business

Breaks into new user base

Additional marketing channel and increased opportunity for collaboration
Increase brand engagement
Diversify services provided

wun ︎︎︎

noom sirada

noom sirada