noom sirada

UX/UI Designer



Design Engineer graduate from Imperial College London.

︎ London | Bangkok
also open to remote and freelance work.



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noom sirada

UX/UI Designer • Design Engineer graduate, Imperial College London • LDN | BKK • 





MYTIKTOK FOR KIDS (CONCEPTUAL)

Fostering self-awareness of TikTok content consumption in children.




Feb-Mar 2021
UX/UI | Design Psychology















︎ PROBLEM STATEMENT

Tiktok is one of the fastest growing social media platforms with currently 2.6 billion downloads. Their largest user group (4-14 year olds) spend an average of 81 minutes on the app a day.


How might we empower early adolescents to make informed decisions on whether they should engage in content on their feeds in real-time?










︎ EXPLORATION
 OF AGE-APPROPRIATE DESIGN FOR DIGITAL TECHNOLOGIES: RE-DESIGNING THE INTERNET FOR CHILDREN AND YOUNG PEOPLE






Credit: Puja Soneji


According to the social learning theory, young users can imitate and adopt behaviours they see on tiktok. This can lead to lack of self awareness, replication of dangerous behaviour, desire to be validated (e.g. likes, views).





︎ IDEATION








︎ OUTCOME


Using  behavioural intervention mapping framework, we outlined 3 features for a companion app.

The first intervention is a tag time limit, which will be triggered when the user has been watching the same tag for a specified amount of time. This addresses the problem of infinite scrolling and makes the user aware of the time passed.



The user’s engagement with their top tags is displayed. The graph help visualise the user’s engagement over time, bringing awareness to their content consumption behaviour. The analytics of each tag can be viewed in more detail, showing their accumulative watch time, daily average, time limit and their reaction towards the tag.





A quiz in the app addresses passive consumption by educating users on how the TikTok application can impede their ability to think critically about the content they consume.
The Mytiktok quiz asks probing questions to encourage users to pause and reflect while learning about the misconceptions of their usage. 




︎ FURTHER DEVELOPMENT

The app would benefit from long-term user testing with children to determine the effectiveness in creating a lasting behavioural change.